How a Clear Story Helped Drive Enrollment

VUJC CAP Program Case Study

For many schools, one of the biggest challenges isn’t the quality of the program—it’s making sure people understand it. That was the case for the CAP program at Vincennes University Jasper Campus (VUJC), which offers college courses to high school students in a structured, supportive setting. They needed a clear, human-centered way to show what CAP is all about. So they partnered with JLS Collective to create a short film that did just that.

A Story Told with Care

From the start, our goal wasn’t to sell the program—it was to explain it, calmly and clearly. We wanted students, families, and educators to watch the video and say, “Now I get it.” That meant paying attention to tone, pacing, visuals, and sound—every detail that helps a message land the right way.

“Jordan was very flexible and fun to work with,” said Jacob Berg, Director of the CAP program. “His patience helped ease nerves and allow for a smooth process.”

We filmed at the Jasper campus and interviewed students and staff who could speak to the real value of the program. No scripts. No spin. Just real people, sharing what CAP has meant to them.

Results That Matter

The response has been strong—and measurable.

“The video has helped to make program details more accessible,” Jacob said. “We are very happy with the promotional video for our VU Jasper CAP program.”

Since releasing the film, the CAP program is on pace to enroll its largest class to date. That’s not just a video that looks nice—it’s one that works.

Why This Works

People connect with stories, not bullet points. And when the story is told with honesty and care, it builds trust. For VUJC, that trust turned into action: more awareness, more clarity, and stronger enrollment.

At JLS Collective, that’s what we’re here for. Whether it’s helping students see a path forward or helping organizations communicate their mission, we use film to bring clarity to the work that matters.

Need to Tell a Story That Sticks?

We'd love to help.[Tell your story with us →]